OUR VISION
A connected multinational business platform.
To build a resilient group that connects commercially viable opportunities with the markets, channels and operating expertise needed to scale them.
BEIRUT HEADQUARTERS · MULTINATIONAL OPERATIONS
Building Businesses.
Connecting Markets.
Creating Value.
WHOLETAILER is a multinational trade and investment group connecting sourcing, distribution, private label, retail, hospitality, mobility and market entry through one commercial platform.
01
THE GROUP
WHO WE ARE
One group. Multiple businesses.
One commercial vision.
WHOLETAILER builds, connects and operates businesses across complementary sectors. We combine cross-border sourcing with local market knowledge and hands-on execution.
Our model is built around practical commercial discipline: identify the right opportunity, validate the economics, establish the route to market, and grow with the right partners.
From established brands to new ventures, every part of the group is guided by long-term value creation, operational accountability and trusted relationships.
OUR MISSION
Turn opportunity into execution.
We source, build, distribute and develop businesses through disciplined partnerships, practical market entry and a clear focus on sustainable commercial results.
CORE CAPABILITIES
From opportunity
to operation.
WHOLETAILER combines strategic judgment with the operating functions needed to move products, build channels and enter markets.
Global Trade & Sourcing
Product discovery, supplier development, procurement and cross-border commercial negotiation.
FMCG Distribution
Wholesale, key accounts, HORECA coverage, route planning and market execution.
Private Label Development
From product specification and costing to packaging, manufacturing and market launch.
Retail & E-Commerce
Consumer concepts, channel strategy, merchandising and scalable online-to-offline models.
Hospitality & Foodservice
Commercial supply solutions for hotels, restaurants, cafés, catering and professional kitchens.
Mobility & Automotive
Accessories, parts, equipment and distribution opportunities across mobility categories.
Logistics & Market Entry
Representation, import planning, warehousing coordination and route-to-market development.
Strategic Investments
Joint ventures, business development, distribution rights and new commercial platforms.
BUSINESS ECOSYSTEM
Built to connect.
Designed to grow.
A portfolio of operating sectors and business platforms that share sourcing power, market knowledge and commercial leadership.
TRADE PLATFORM
WHOLETAILER Distribution
FMCG wholesale, food commodities, private label and regional distribution.
↗HERITAGE FOOD BRAND
RACHAD 1929
Lebanese pastry and Arabic ice cream heritage, developed for retail and foodservice growth.
↗CONSUMER CHANNELS
Retail & E-Commerce
Store concepts, specialty retail including Hookah Lab, and digital commerce opportunities.
↗B2B SERVICES
Hospitality & Foodservice
Supply, sourcing and operational solutions for hospitality and professional foodservice.
↗SPECIALIZED DISTRIBUTION
Mobility & Automotive
Motorcycle and automotive accessories, equipment and dealer-channel development.
↗GROWTH PLATFORM
Advisory & Investments
Management, market-entry advisory, joint ventures and selected new investments.
↗HOW WE WORK
One disciplined
commercial path.
We evaluate opportunities through the same practical lens—from first contact to repeatable market growth.
- 01
Source
Find the right product, manufacturer or opportunity.
- 02
Validate
Assess demand, competition, pricing, margin and scalability.
- 03
Build
Develop the brand, supply chain and route to market.
- 04
Distribute
Execute across the right channels, customers and markets.
- 05
Scale
Grow what proves itself with discipline and accountability.
MULTINATIONAL REACH
Beirut at the center.
Markets within reach.
Our headquarters in Beirut provides a commercially connected base for partnerships and opportunities across the Middle East, Europe, Asia and Africa.
HEADQUARTERSBeirut, Lebanon
MENAEUROPEASIAAFRICA
LEADERSHIP
Hadi Adnan Mohamed
Rachad Iskandarani
Founder & Group CEO
An entrepreneur and business builder with more than two decades of hands-on leadership across wholesale, FMCG distribution, retail, hospitality, private label and international brand development.
His experience spans Lebanon and the GCC, including building multi-company operations, launching retail networks, developing commercial brands and creating partnerships that connect regional execution with international opportunity.
“We build with commercial discipline, lead through execution, and grow through trusted partnerships.”
PARTNERSHIPS
Built for long-term
commercial partnerships.
WHOLETAILER works with organizations and individuals who bring real capability, market access or a scalable opportunity to the table.
Manufacturers & Brands
Market representation, distribution, private label, channel development and commercial expansion.
Start a conversation →Retailers & Buyers
Reliable sourcing, commercially relevant assortments and supply programs built around demand.
Start a conversation →Investors & Strategic Partners
Disciplined joint ventures and new business opportunities with aligned governance and execution.
Start a conversation →LET'S TALK BUSINESS
Bring us the opportunity.
We’ll bring the commercial lens.
If you have a product, brand, market, distribution need or investment opportunity, start the conversation with WHOLETAILER.