OUR VISION
A connected multinational business platform.
To build a resilient group that connects commercially viable opportunities with the markets, channels and operating expertise needed to scale them.
BEIRUT HEADQUARTERS · MULTINATIONAL TRADE
Building Businesses.
Connecting Markets.
Creating Value.
WHOLETAILER is a Beirut-headquartered multinational trade and investment group connecting sourcing, distribution, private label, retail, hospitality, mobility and market entry through one commercial platform.
01
THE GROUP
WHO WE ARE
One group. Multiple businesses.
One commercial vision.
WHOLETAILER builds, connects and operates businesses across complementary sectors. We combine cross-border sourcing with local market knowledge and hands-on execution.
Our model is built around practical commercial discipline: identify the right opportunity, validate the economics, establish the route to market, and grow with the right partners.
From established brands to new ventures, every part of the group is guided by long-term value creation, operational accountability and trusted relationships.
OUR MISSION
Turn opportunity into execution.
We source, build, distribute and develop businesses through disciplined partnerships, practical market entry and a clear focus on sustainable commercial results.
CORE CAPABILITIES
From opportunity
to operation.
WHOLETAILER combines strategic judgment with the operating functions needed to move products, build channels and enter markets.
Trade & Sourcing
Product discovery, supplier development, procurement and cross-border commercial negotiation.
FMCG Distribution
Wholesale, key accounts, HORECA coverage, route planning and market execution.
Private Label Development
From product specification and costing to packaging, manufacturing and market launch.
Retail & E-Commerce
Consumer concepts, channel strategy, merchandising and scalable online-to-offline models.
Hospitality & Foodservice
Commercial supply solutions for hotels, restaurants, cafés, catering and professional kitchens.
Motorcycle Accessories
A dedicated focus on motorcycle accessories through the Mobility division.
Logistics & Market Entry
Representation, import planning, warehousing coordination and route-to-market development.
Advisory & Investments
Management support, market-entry advisory, joint ventures and selected commercial opportunities.
WHOLETAILER GROUP
One group.
Distinct divisions.
WHOLETAILER connects distinct businesses, development platforms and specialist concepts. Each retains its own identity, category focus and stage of development.
01
CORE BUSINESS
WHOLETAILER Distribution
Part of WHOLETAILER GroupThe group’s FMCG distribution platform in development, covering wholesale, food commodities and private-label opportunities.
↗ 02LEBANESE FOOD & HORECA
Rachad 1929
Part of WHOLETAILER GroupThe group’s traditional Lebanese food brand, bringing its heritage to consumers and to hotels, restaurants and cafés.
↗ 03HYPERMARKET HERITAGE
Al Moallem
Part of WHOLETAILER GroupThe group’s hypermarket heritage, representing its roots in food and consumer retail.
↗ 04SHISHA & ACCESSORIES
Hookah Lab
Part of WHOLETAILER GroupA specialist shisha and accessories platform with its own identity and operating heritage. New market activity is subject to development and validation.
↗ 05HOSPITALITY SERVICES
Prime Hospitality Services
Part of WHOLETAILER GroupThe group’s hospitality services platform, drawing on its operating heritage. Services for new markets are in development.
↗ 06TOYS · IN DEVELOPMENT
Toy Joy
Part of WHOLETAILER GroupA toy and specialty-retail concept in development within the WHOLETAILER portfolio.
↗ 07MOTORCYCLE ACCESSORIES · PAUSED
Mobility
Part of WHOLETAILER GroupThe group’s motorcycle accessories category. Development is currently paused.
↗ 08MANAGEMENT & MARKET ENTRY
Consultancy & Management
Part of WHOLETAILER GroupA distinct group function for business management, commercial strategy, market entry and operational development.
↗ 09INVESTMENTS
Strategic Investments
Part of WHOLETAILER GroupA dedicated arm of WHOLETAILER Group for strategic investments and selected joint-venture opportunities.
↗GROUP & BRAND PORTFOLIO
Our companies.
Our brands.
Distinct identities across the WHOLETAILER portfolio, connected by a shared commercial platform.
Companies & Concepts
Al Moallem
Hypermarket heritage
Toy Joy
In development
Rachad 1929
Lebanese heritage food brand
Prime Hospitality Services
In development
WHOLETAILER Distribution
In development
Hookah Lab
Specialty retail platform
Owned Product Brands
BOX
SHROOM
SQUEEZE
POMIDOR
Just
BUBLY
UNIVERSAL
Vegi Garden
ALBADIA
Lebanese Intermediary
PURE
PURE COCO
PURE HOSE
PURE HOOKAH
PURE CHARCOAL
For product ranges, availability and distribution partnerships, contact the group.
HOW WE WORK
One disciplined
commercial path.
We evaluate opportunities through the same practical lens—from first contact to repeatable market growth.
- 01
Source
Find the right product, manufacturer or opportunity.
- 02
Validate
Assess demand, competition, pricing, margin and scalability.
- 03
Build
Develop the brand, supply chain and route to market.
- 04
Distribute
Execute across the right channels, customers and markets.
- 05
Scale
Grow what proves itself with discipline and accountability.
MULTINATIONAL REACH
Beirut at the center.
Markets within reach.
Our headquarters in Beirut provides a commercially connected base for partnerships and opportunities across the Middle East, Europe, Asia and Africa.
HEADQUARTERSBeirut, Lebanon
MENAEUROPEASIAAFRICA
LEADERSHIP
Hadi Adnan Mohamed
Rachad Iskandarani
Founder & Group CEO
An entrepreneur and business builder with more than two decades of hands-on leadership across wholesale, FMCG distribution, retail, hospitality, private label and international brand development.
His experience spans Lebanon and the GCC, including building multi-company operations, launching retail networks, developing commercial brands and creating partnerships that connect regional execution with international opportunity.
“We build with commercial discipline, lead through execution, and grow through trusted partnerships.”
PARTNERSHIPS
Built for long-term
commercial partnerships.
WHOLETAILER works with organizations and individuals who bring real capability, market access or a scalable opportunity to the table.
Manufacturers & Brands
Market representation, distribution, private label, channel development and commercial expansion.
Start a conversation →Retailers & Buyers
Reliable sourcing, commercially relevant assortments and supply programs built around demand.
Start a conversation →Investors & Strategic Partners
Disciplined joint ventures and new business opportunities with aligned governance and execution.
Start a conversation →LET'S TALK BUSINESS
Bring us the opportunity.
We’ll bring the commercial lens.
If you have a product, brand, market, distribution need or investment opportunity, start the conversation with WHOLETAILER.